New York, Atlanta and Houston dominate market areas for bundled service package purchases
VERO BEACH, Florida — May 28, 2008 —Bridgevine, Inc., the trusted source for consumers to learn about, compare and shop for the services that shape their lives, today announced the top ten U.S. demographic market areas (DMAs) for adoption of “triple play” digital home services. New York, Atlanta and Houston top the list, ranking as the top three regions based on customer purchase data for Q4 2007.
“The triple play service concept has exploded in recent years, fueled largely by growing consumer demand for the convenience and money savings bundled service packages can offer. As Americans trim their budgets and seek out more affordable bundled service packages, we believe the popularity of the triple play, which typically incorporates phone, cable and Internet services, will be a key trend to watch,” said Vinny Olmstead, CEO of Bridgevine. “Our extensive national sales data indicates areas with a great deal of resident turnover, such as large metropolitan cities and regions with universities or military bases, typically experience an even higher adoption rate than the average.”
The following markets demonstrated the highest triple play adoption rates in Q4 2007:
- New York, NY
- Atlanta, GA
- Houston, TX
- Raleigh-Durham, NC
- Philadelphia, PA
- Chicago, IL
- Los Angeles, CA
- Boston, MA
- San Francisco/Oakland/San Jose, CA
- Ft. Wayne, IN
Often associated with leading service providers such as Comcast, Time Warner Cable, Charter and Verizon, triple play digital service packages provide a convenient option for consumers. Single-bill invoicing, special pricing and increasing package features make it easier than ever to quickly select bundled services. Bridgevine.com customers enjoy the added benefit of customizing their triple play package by mixing and matching services and providers to meet their own unique needs, while still benefitting from the convenience of a one-stop experience with Bridgevine’s comparison shopping platform.
About Bridgevine
Founded in 2003, Bridgevine, Inc. is headquartered in Vero Beach, FL with an office in Atlanta, GA. The company’s consumer-facing website, Bridgevine.com, is a trusted source for consumers to learn about, compare and shop for the services that shape their lives. From communications to entertainment to security, Bridgevine.com lets consumers choose individual services that are best for them or create personalized bundles from trusted providers resulting in saved time and money. Unlike other “comparison” shopping websites, Bridgevine’s powerful technology offers a unified shopping cart, real-time pricing, order status and scheduling to deliver the best customer experience in the industry. Bridgevine’s deep integration with leading service providers from across the country — including Comcast, AT&T, D-Link, Time Warner Cable, Verizon, DIRECTV, RealNetworks, Panasonic, GameFly and more — enables Bridgevine to deliver the most accurate information on services, pricing and special promotions, adding even more value to the bundled services shopping experience. The company’s proprietary ecommerce platform is licensed by leading retailers, websites and Fortune 500 companies, making it possible for them to monetize online, call center and in-store traffic. Bridgevine was ranked 57 on the prestigious 2007 Inc. 500 list of fastest growing private companies. For more information, please visit www.bridgevine.com.
Corporate Contact:
Mark Ballard
Bridgevine, Inc.
772-539-0618
mark.ballard@bridgevine.com
Media Contacts:
Jeff Dillow / Shannon Palmer
PAN Communications
978-474-1900
bridgevine@pancomm.com |
