There’s an upside and downside to selling major consumer and B2B brands. While the necessity to educate the market and/or build brand awareness is minimal, it’s often a crowded field of affiliates who are authorized (and in some cases, not authorized) to offer the brand. So how can an affiliate position itself to stand out from the pack and take a “fair” (read, “outsized”) share of that market demand? In short, add value to the ...