When’s the last time you heard someone complain that they were having a hard time finding suppliers for major service brands like Comcast, AT&T, Rhapsody, Netflix, or others? Maybe never, because they’re practically ubiquitous -- as the now legendary Coca-Cola strategy used to go, “… within an arm’s reach of desire”. But don’t be fooled, because unlike a Coke vending machine, not every source for service brands is the same, and one of the key ...