Back in 1996, Adam Brandenburger, a Stern School of Business professor, along with Barry Nalebuff, published an important book on business strategy, called Co-opetition. The authors take on an increasingly relevant topic in our now hyper-connected world: how should you think about whether and how to enter into business partnerships with companies who are also your competitors? Example - two electronics manufacturers entering into a strategic sourcing deal to get better terms from the common ...