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Orders sound great, but activations are so money!

Posted By: Andrew Goldberg

4/20/2010 4:14:39 PM

I write this as one of our top service providers is visiting our Florida office for a QBR and a celebration – to acknowledge the fact that we were their first affiliate to beat a very aggressive order activation target, which we did after several months of sequential gains. What do I mean by “order activation”, you say? Well, to answer that, let’s take a brief step backward. On the spectrum of performance-marketing, you have ...

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Category:Company Topics

Tags: Affiliates Activation Rate advertisers Improvement Commisions
Agent-assisted channels: a recipe for success

Posted By: Andrew Goldberg

11/18/2009 3:12:28 PM

Ok, you’ve chosen your services aggregator and merchandising platform partner and closed a great deal … you’ve carefully determined what products and services you want your store or call center agents to sell … you’ve worked with your new partner to set up the sales and order fulfillment process and all the supporting technology … so now all you need to do is flip the switch, and watch the sales start streaming in, right? Wrong. ...

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Category:Affiliate Interests

Tags: Retail Affiliates Measurement Reporting Agents Training Improvement Call Center

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