Comcast Strikes Retail Deal with Sears Comcast TV, data and voice to be marketed in 400 stores Broadcasting & Cable
November 21, 2008 10:40:00 AM By Glen Dickson Cable giant Comcast has reached an agreement with retailer Sears, Roebuck and Co. to sell Comcast’s services in Sears stores. Sears will feature Comcast Digital Cable, High Speed Internet and Digital Voice services in almost 400 of its stores, allowing new customers to instantly sign up for service and schedule installations, as well as receive comprehensive product information. More than 100 of those stores will be equipped with a Comcast display with an interactive HDTV so consumers can learn about the many features of Comcast services and products. “Our goal is to work with Sears to help customers experience instant gratification knowing they’ll be live with Comcast when they set up their new electronic equipment at home, and the satisfaction of knowing that they have received the best price,” said Bob Faught, SVP Retail Sales and Alternative Sales Channels for Comcast, in a statement. In addition to the products sold, customers can sign up instantly for service and take advantage of offers on double and triple play packages. New customers will receive a mail-in rebate up to $100 for any one product purchase, and up to $250 with a triple play purchase which includes digital cable, Internet and phone. Sears associates trained by Comcast will be available to speak with customers and help them select services using technology from Bridgevine, an e-commerce solution provider that provides real-time pricing and savings information. Sears reps can also use Bridgevine’s intelligent shopping engine to instantly sign up a customer for Comcast services and arrange for a Comcast technician to install the service at the customer’s home or business. “This effort fits squarely with our vision of improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships,” said Jonathan Magasanik, vice president and general merchandise manager of electronics at Sears, in a statement. Comcast says it plans to expand to additional retail venues throughout 2008. About Bridgevine
Founded in 2003, Bridgevine, Inc. is headquartered in Vero Beach, FL with an office in Atlanta, GA. The company’s consumer-facing website, Bridgevine.com, is a trusted source for consumers to learn about, compare and shop for the services that shape their lives. From communications to entertainment to security, Bridgevine.com lets consumers choose individual services that are best for them or create personalized bundles from trusted providers resulting in saved time and money. Unlike other “comparison” shopping websites, Bridgevine’s powerful technology offers a unified shopping cart, real-time pricing, order status and scheduling to deliver the best customer experience in the industry. Bridgevine’s deep integration with leading service providers from across the country — including Comcast, AT&T, D-Link, Time Warner Cable, Verizon, DIRECTV, RealNetworks, Panasonic, GameFly and more — enables Bridgevine to deliver the most accurate information on services, pricing and special promotions, adding even more value to the bundled services shopping experience. The company’s proprietary ecommerce platform is licensed by leading retailers, websites and Fortune 500 companies, making it possible for them to monetize online, call center and in-store traffic. Bridgevine was ranked 57 on the prestigious 2007 Inc. 500 list of fastest growing private companies. For more information, please visit www.bridgevine.com. Corporate Contact:
Mark Ballard
Bridgevine, Inc.
772-539-0618
mark.ballard@bridgevine.com Media Contacts:
Jeff Dillow / Shannon Palmer
PAN Communications
978-474-1900
bridgevine@pancomm.com |